Head Of Digital Growth in London, London

London

permanent, full-time

£75,000 - £90,000 per annum

UK working eligibility only.

Working in London, London

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About FMCG

Fast-Moving Consumer Goods (FMCG) covers everyday products such as food, drink, toiletries, and household items. The sector is fast-paced, with careers in supply chain, production, marketing, and sales. Employers range from global giants like Unilever and Coca-Cola to niche brands and local producers. FMCG careers suit candidates who thrive in dynamic environments where consumer trends and innovation drive demand. Opportunities exist at all levels, from graduate schemes to senior management, offering stability, progression, and international career paths.

Head of Digital Growth

Sector: FMCG, E-commerce, Subscription
Location: London
Salary: £75,000-£90,000 DOE + Performance Bonus
Reporting to: Founder / CEO

We are partnering with an ambitious, premium drinks lifestyle business entering an exciting new phase of growth. We are looking for an exceptional Head of Digital Growth to transform the digital business, accelerate online revenue and build a highly profitable, scalable subscription model. This is a commercially focused growth leadership position, not a traditional Head of Marketing or Head of E-commerce role. The successful candidate will take complete ownership of the online customer journey, from acquisition and conversion through to retention, recurring revenue and customer lifetime value.

The Role

Reporting directly to the Founder, you will be responsible for developing and executing an ambitious digital growth strategy, taking the online and subscription business to the next level. The business has successfully established itself through brand reputation, organic social content and strong commercial relationships. The next phase requires a more sophisticated, data-driven and aggressive approach to digital customer acquisition and revenue generation. You will be expected to bring pace, creativity, commercial accountability and a relentless focus on results, building a clear strategy that delivers measurable growth. This is a hands on leadership role requiring someone who can think strategically but is equally comfortable rolling up their sleeves and making things happen.

Key Responsibilities

Take full ownership of online revenue, profitability and subscription growth, developing and executing an ambitious digital strategy to deliver significant year-on-year growth and achieve commercial targets.
Drive new customer acquisition through paid social, Google Ads, SEO, partnerships and innovative digital campaigns, optimising acquisition costs, marketing ROI and overall profitability.
Own the entire online customer journey, improving website performance, conversion rates, user experience and checkout processes to maximise sales and customer engagement.
Build and scale a profitable subscription business, increasing recurring revenue, customer lifetime value and retention through targeted CRM, loyalty programmes and personalised customer journeys
Develop creative, commercially focused digital campaigns that strengthen the premium brand positioning, maximise social engagement and identify new opportunities for growth, partnerships and customer acquisition
Lead digital growth initiatives with pace, energy and accountability, using data driven insights to measure performance, optimise investment and work closely with the Founder and leadership team to deliver ambitious business objectives

Experience:

Significant experience in a senior digital growth, e-commerce, performance marketing or commercially focused marketing leadership role
A demonstrable track record of delivering substantial online revenue growth
Experience building or scaling subscription, DTC or recurring revenue businesses
Strong expertise in customer acquisition, conversion optimisation, CRM and retention
An excellent understanding of digital commercial metrics, including CAC, LTV, ROAS, conversion rates and churn
Experience developing and executing growth strategies with clear commercial accountability
A strong appreciation for premium consumer brands, ideally within FMCG, food and beverage, lifestyle or hospitality
The ability to combine creative thinking with analytical and financial discipline
Experience achieving impressive results with relatively modest marketing budgets
Excellent leadership, communication and influencing skills
The confidence to work directly with a Founder and senior stakeholders, challenging ideas and driving decisions

Kind Regards,