Digital Marketing Executive in Stoke-on-trent, West Midlands

Digital Marketing Executive

Location: Stoke

Hours: Monday to Friday

Salary: £30,000 per annum

The role:

Our client is seeking a creative and results-driven Digital Marketing Executive with proven experience in developing and executing comprehensive online marketing strategies. The successful candidate will have a deep understanding of digital channels including SEO, SEM, social media, email marketing, and content creation, along with strong analytical skills to measure and optimize campaign performance.

Ready to take the next step in your marketing career? This Digital Marketing Executive role could be the perfect fit!

Main duties:

• Develop and manage engaging content and campaigns across social media platforms (both organic and paid)
• Write and publish blog articles to support content marketing goals
• Create and execute targeted email campaigns to nurture leads and retain customers
• Maintain and update website content to ensure accuracy and alignment with brand messaging
• Monitor campaign effectiveness, analyse performance metrics, and deliver actionable insights
• Assist with broader marketing activities, including event coordination, PR efforts, and design projects

About you:

• Qualification in digital marketing, marketing, or demonstrable equivalent hands-on experience
• Minimum of 1 years' experienceworking in a digital marketing setting, preferably within a B2B context
• Familiarity with key digital channels such as LinkedIn, email marketing, and pay-per-click advertising
• Exposure to tools and platforms like:

• Social media schedulers (e.g., Hootsuite)
• Google Analytics
• Content management systems like WordPress or Magento

• Strong creative writing abilities and a natural flair for content creation
• Solid understanding of how AI tools can be leveraged to enhance marketing efforts and effectively reach target audiences
• Proficient in Microsoft Office, particularly Excel
• Meticulous attention to detail and the ability to handle several projects at once
• A team player with excellent interpersonal and communication skills
• Full UK driving licence with a flexible attitude towards occasional travel

Benefits:

• Bonus scheme 
• Ongoing training and opportunities 
• 26 days of annual leave (plus bank holidays)
• Optional employee healthcare plan
• Life assurance cover equivalent to one year's salary
• Support for wellbeing 
• Annual salary review process

Interested? Call Meg on 01782 712230 or email MegW@kpir.co.uk

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