National Account Manager in London, London
UK working eligibility only.
National Account Manager – Popular Independent Soft Drinks Company – London – up to £55,000 + package
I am super excited to be working with one of my favourite soft drinks’ ranges. For the last 30 years they have created one of the highest quality portfolios in their category with a commitment to creating all the products themselves and producing organic and clean drinks.
The business is in a great place and can be found across all manner of retail, specialty wholesale and is even the drink of choice for some high performing sports teams.
We are on the lookout for a well-connected National Account Manager to manage their existing wholesale relationships and more importantly, drive new business into key areas like specialist retailers, independent health food shops and natural/organic product distributors. This role is all about driving distribution, increasing sales and building more brand presence.
The goal with the role is to ensure products are not only listed with wholesale partners but successfully sold through to end retailers.
An existing network within speciality distribution is key.
What the Role Offers:
- Competitive salary + package.
- A key role within a business with ambitious expansion plans.
- The opportunity to influence commercial strategy, promotional activity and new product development.
- A remote-based position with flexibility and regular customer visits.
Key National Account Manager Responsibilities:
- Manage and develop relationships with national and regional wholesale customers, acting as the primary contact.
- Create relationships with the end customer.
- Build and execute customer-specific joint business plans, activations and sampling sessions.
- Develop relationships with specialist health food wholesalers, including businesses supplying independent health stores, organic retailers, farm shops, delis and specialist food outlets.
- Identify opportunities to expand existing listings, introduce new products and improve brand visibility.
- Work closely with marketing and sales support teams to deliver effective promotional campaigns and customer activity.
- Monitor sales performance, analyse account data and identify opportunities for further growth.
- Support NPD launches and ensure successful implementation across wholesale partners.
- Represent the business at customer meetings, trade shows, sampling events and relevant industry exhibitions.
Key National Account Manager role qualities:
- Proven experience in a National Account Manager or National Account Executive position within FMCG health products.
- Ideally, experience working with specialist health food and natural product wholesalers.
- An understanding of the independent health food retail market, including organic, natural, nutritional and functional food and drink categories.
- Experience developing joint business plans, negotiating commercial terms and implementing promotional activity.
- A proven track record of delivering sales growth, increasing distribution and improving rate of sale.
- An understanding of how to drive wholesale listings through to independent retailers and end customers.
- Strong commercial awareness, analytical skills and confidence interpreting sales data.
- Excellent communication, relationship-building and negotiation skills.
- A proactive, organised and commercially driven approach, with the ability to manage multiple accounts independently.
If you are interested in having a chat about this role, please forward updated CV’s to Rupert at COREcruitment or call 0207 790 2666.

Voceer presents this job opportunity for COREcruitment, a 50 person sized company who are categorized as a Recruitment Agency.
This position is being managed by COREcruitment, a reputable recruitment agency known for placing candidates in desirable positions.