Sales Executive in London, London

Sales Executive – Premium RTD brand – London – Up to £37,000 plus package   

Our client is a fast-growing, London-based premium cocktail brand producing on-tap and bottled cocktails made in-house with fresh-pressed juices and spirits from independent UK distilleries. Since 2017 they have built a presence in some of the UK’s most iconic venues, hotels, department stores and retailers. Their ambition is to become the leading cocktail brand across the on and off trade.

This is a field-first, high-activity B2B sales role for someone who wants full ownership of a channel and the revenue that comes with it. Reporting to the Senior Sales Manager, you will work across on-trade, off-trade and private events, winning new business and building long-term account relationships. You win it, you own it.

This role is a hybrid role, operating both in the field and at their office based in Waterloo. You will be ambitious, driven and have a love for Drinks!

What this business offers:

• Performance-based bonus, competitive salary and travel included.
• 25 days’ holiday plus bank holidays, flexible working hours
• Monthly free product allowance, cycle to Work scheme
• Regular team socials and occasional festival and event tickets

Sales Executive responsibilities include:

• Build and own your channel strategy across on-trade and off-trade, prioritising your pipeline and driving new business with pace – covering both independent On & Off trade.
• Own the full sales cycle, from first contact through qualification and proposal to signed order
• Lead trade tastings, training sessions and customer events as active commercial opportunities
• Sell in new products and seasonal ranges to existing and prospective accounts
• Convert inbound private event enquiries into confirmed revenue
• Take ownership of every account from first order, growing volume, extending range and keeping reorder cycles on track
• Win and maintain menu listings, secure POS placement and run in-venue sampling to drive rate of sale
• Lead trade marketing, including the trade mailer, and support product and seasonal launch campaigns
• Keep CRM and pipeline records current, onboard new accounts and deliver weekly, monthly and quarterly reporting with recommendations
• Own your individual P&L, tracking account profitability and managing investment (support spend, sampling, activation) where it drives return

The Ideal Sales Executive candidate:

• 2+ years of proven B2B field sales success, ideally within a Drinks or Food FMCG business.
• A strong track record of winning new business, not just managing existing accounts
• Full-cycle ownership: able to prospect, close and grow an account without losing momentum
• Pipeline discipline: CRM current, forecasts accurate, activity tracked
• A sharp communicator, persuasive in person and in writing, who holds position under commercial pressure
• Commercially literate: understands margin, pricing and the levers behind account profitability
• Competent with Google or Microsoft Suite (including Excel, Word and PowerPoint) and AI tools

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
To view other great opportunities please check out our website www.corecruitment.com or call us on +44 207 790 2666 for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
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Voceer presents this job opportunity for COREcruitment, a 50 person sized company who are categorized as a Recruitment Agency.

This position is being managed by COREcruitment, a reputable recruitment agency known for placing candidates in desirable positions.