Head Of Digital Marketing - Restaurant Group in London, London

London

permanent, full-time

£70,000 - £80,000 per annum

UK working eligibility only.

Working in London, London

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About Marketing & PR

Marketing and PR are fast-moving sectors that help businesses connect with customers and build brand reputation. Careers include digital marketers, content creators, PR officers, SEO specialists, and brand managers. Employers range from agencies and start-ups to global corporations. The rise of digital platforms has increased demand for skills in social media, data analytics, and campaign management. Creativity, communication, and adaptability are key qualities. Marketing and PR roles offer strong progression into leadership and strategy, with opportunities across every industry.

HEAD OF DIGITAL MARKETING - RESTAURANT GROUP

London

£70,000-£80,000

We’re working with a fast growing modern multi-restaurant hospitality group in London, looking for a dynamic Head of Digital Marketing to lead their digital growth strategy and elevate their brand presence across multiple venues. This is an exciting opportunity to shape how guests discover, engage with, and book experiences across a portfolio of vibrant restaurants. This role will own the digital marketing strategy across all online channels, driving brand awareness, engagement, and revenue through innovative, data-led campaigns. You will be responsible for building standout digital experiences that attract new guests and keep loyal customers coming back.

Key Responsibilities:

Develop and execute a multi-channel digital marketing strategy across all restaurant brands
Lead CRM, email, SEO, PPC, and social media performance
Manage and optimise digital marketing budgets and campaign spend
Drive online bookings, customer acquisition, and conversion optimisation
Design and implement UK and international digital strategies to support growth
Monitor analytics, reporting, and performance using tools such as Google Analytics
Continuously test and innovate new platforms, trends, and digital opportunities
Improve user journeys, landing pages, and digital funnels to maximise ROI

Experience:

5+ years experience in digital marketing within hospitality, retail, lifestyle or similar fast paced industries
Strong background in SEO, SEM, CRM, email marketing, and social media
Proven experience driving eCommerce performance and digital revenue growth
Confident working with analytics tools and performance data
Commercially minded with a strategic and hands on approach
Passion for hospitality and creating exceptional guest journeys (multi-site experience desirable)