General Manager in London, London

General Manager – New Studio Openings – Fitness Franchise

Location               London

Salary:                  £45,000 - £60,000+

Role overview

The General Manager is responsible for leading all aspects of a new studio opening, from market activation and pre-sales through to launch and steady-state operations. The role combines commercial leadership, community engagement, people management, and operational excellence to deliver a successful opening and sustainable growth.

Key responsibilities

• • Complete onboarding and training for new studio openings.
  • Understand studio goals, local demographics, and target audience.
  • Develop and present a local marketing and partnership plan for approval.
  • Coordinate social media launch plans and community outreach activities.
  • Identify local partners, wellness businesses, and influencers to build awareness.
  • Provide regular progress updates on marketing and activation activity.
  • Execute the agreed local marketing and partnership plan.
  • Host events, pop-ups, and partnerships to generate community interest.
  • Collect, track, and manage leads and early prospective members.
  • Recruit early-stage instructor and community engagement staff.
  • Report pre-sales performance, event outcomes, and lead volumes.
  • Oversee day-to-day studio operations, scheduling, and client management.
  • Manage sales performance, membership retention, and client experience.
  • Continue local marketing and community activations to drive growth.

Sales launch & staffing

• • Lead lead-follow up, nurture communication, and membership conversion.
  • Track pre-sales KPIs and adjust tactics to achieve revenue targets.
  • Report daily and weekly pre-sales performance to the Franchise Owner.
  • Hire and onboard the instructor team and studio leads.
  • Lead daily studio operations during soft-opening classes and events.
  • Monitor check-ins, sales transactions, and team performance.
  • Gather client and staff feedback and make improvement recommendations.
  • Support grand opening marketing and local PR efforts.
  • Refine staffing levels and class schedules ahead of the grand opening.
  • Maintain daily open communication with the Franchise Owner.

If you are keen to discuss the details further, please apply today or send your cv to david@ corecruitment.com or call David Allen on 02077902666

Voceer presents this job opportunity for COREcruitment, a 50 person sized company who are categorized as a Recruitment Agency.

This position is being managed by COREcruitment, a reputable recruitment agency known for placing candidates in desirable positions.