Marketing Generalist in Brussels
Uk working eligibility only.
Start: ASAP
Languages : English, Dutch and French
The Role:
Are you ready to supercharge local marketing with a dash of fun, a sense of ownership, and a love for real results?
I am seeking a hands-on Local Marketing & CRM Specialist to grow a fun brand across Belgium and the Netherlands.
If you’re a creative problem-solver who connects with communities as easily as with data dashboards – and you can switch confidently between English, French, and Dutch – keep reading!
In this unique role, you’ll:
- Partner up with the Head of Acquisition (think big-picture campaigns), the Head of PR & Social (show off your storytelling), and some amazing teams (for insider know-how and on-the-ground action).
- Focus on local execution, on the ground-level engagement, and performance – mixing CRM campaigns, neighborhood partnerships, and hyper-local brand-building.
- Split your time between visits (so you know your audience), creative campaign work, and the occasional hop across to London for in-person team jams!
What you’ll get up to:
- Local Marketing & Partnerships
- Unearth and run exciting local collaborations with businesses, schools, sports clubs (maybe even the local chocolatier?).
- Bring local events to life in line with the brand standards
- Support General Managers and Sales with on-the-ground tactics that genuinely drive people wanting to join the venue.
- CRM & Member Journey Support
- Own CRM campaigns from idea to inbox – lead nurture, referral sparks, perfect onboarding journeys, and more.
- Crunch numbers (conversions, open rates, etc.), tweak strategies, and always chase better results.
- Help automate and segment comms using our CRM and ESP tools.
- Awareness & Local Visibility
- Localize national campaigns to make them relevant to individual clubs and communities.
- Keep assets, landing pages, and Google profiles in tip-top local SEO shape.
- Jump on seasonal events, community happenings, and media opportunities to boost presence.
- Measurement & Reporting
- Track and share venue level KPIs — think new enquiries, conversion rates, retention stats, and more.
- Work with the Head of Acquisition on data-driven recommendations (bring your inner marketing scientist).
- Feed insights back to the central team to keep us learning and winning.
About You (Who we’ll high-five and hire):
- 3+ years of hands-on experience in CRM/email marketing and executing local partnerships/activations.
- Comfortable running projects independently, juggling priorities, and taking ownership from start to finish.
- Enjoy working cross-functionally — you’ll be the friendly bridge between the venue, sales, and marketing teams.
- Fluent in English, French, and Dutch (written and spoken).
- Analytical, action-oriented, and tech-savvy — you love tools like Google Analytics, CRM dashboards, and email platforms.
- (Bonus points) Based near Brussels, or used to multi-location work in retail, or hospitality.
Voceer presents this job opportunity for COREcruitment, a 50 person sized company who are categorized as a Recruitment Agency.
This position is being managed by COREcruitment, a reputable recruitment agency known for placing candidates in desirable positions.